Knowing what is most important and what is of less importance. Google and its algorithm need help to correctly understand ‘what is what’ on websites.
Incredibly dumb in understanding structure To have a chance in the search engines, your text should be original, easy to read and findable. You cannot get away with a text that is poorly written or over-optimized for a certain term. The consequence of Google getting better at understanding language is that the demands for web texts get higher.
#Smart search engine update
The Hummingbird update and the recent BERT update make it even clearer that Google is amazingly smart in understanding text and the meaning of different words. The Panda update was one of the first indications that Google was getting better and better at understanding texts. That’s why it was a common SEO practice to focus on mentioning your keywords over and over in a text. In the early days, Google could only understand the basics of language. And we know that Google is getting better and better at parsing text and matching keywords and search queries with results. We’ve known for a while that Google reads texts. And overall, Google’s algorithm is trying to mimic a human. Quite the contradiction: amazingly smart on the one hand, pretty dumb at the other! In this post, I’ll dive deeper into this and give you some practical tips on using Google’s excellence and flaws to your advantage. Otherwise, Google will not understand that properly. If you have a recipe site, you’ll need to tell Google what an ingredient is, what the preparation time is and what a photo of your recipe is. Computers aren’t good at understanding ‘what is what’ on a page. At the same time, parts of Google’s algorithm aren’t smart at all. The algorithm is very close to reading texts like human beings. See you there? I want to learn SEO from the experts! YoastCon Our world-famous conference returns to Nijmegen this May.Giving back Our community involvement activities.WordPress Our place in the WordPress ecosystem.Company Find out more about our company.24/7 support Premium support whenever you need Get support now.Developer docs Advanced build details for developers.
#Smart search engine how to
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#Smart search engine free
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